Marketing Blog Questions

DF 4.1
1. Discuss the difference between high and low involvement products.
2. Post urls to images/outline examples of a high and low involvement purchase that you have made.

Poulos, M 2007, Buyer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W.
Proctor, T 2000, Strategic marketing, Routledge, London.

DF 4.2
1. What kind of innovation adopter are you – does this change in different product types?
2. How is digital technology changing your purchase behavior?

Marketing Blog Questions

DF 4.1
1. Discuss the difference between high and low involvement products.
2. Post urls to images/outline examples of a high and low involvement purchase that you have made.

Poulos, M 2007, Buyer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W.
Proctor, T 2000, Strategic marketing, Routledge, London.

DF 4.2
1. What kind of innovation adopter are you – does this change in different product types?
2. How is digital technology changing your purchase behavior?